FOR BRANDS. FOR FESTIVALS. FOR VENUES.
Brand Activations. Food & Beverage Operations.
Distribution.
We connect food and beverage brands with audiences and markets, help festivals activate sponsors and manage food service, and license our established festival food programs to venues.
THREE SERVICES. CONNECTED OPPORTUNITIES.
From a single activation to a broader operating partnership, each service has a clear purpose. Engage us for one or combine the services around your goals.
Built for festivals. Made for audiences.
We create and produce festival activations for food and beverage brands and for festivals looking to bring their sponsors to life. Whether we work directly with a brand or alongside an event organizer, we build the concept and manage the live production that connects sponsors with the crowd.
Festival management. Licensed venue programs.
For festivals, we manage food and beverage programs, coordinating people, purchasing, preparation and service. For stadiums, arenas and entertainment venues, we license the Avenue29 food program developed through 12 years of festival operations for the venue or its concession operator to run.
Keep the product within reach.
B2B market development and product supply partnerships for food and beverage brands, connecting products with retail and foodservice buyers, festivals, venues and workplace refreshment programs. Distribution can follow a brand activation or stand on its own, connecting products with buyers and repeat orders.
FOR FESTIVALS & EVENT ORGANIZERS
With 12 years of festival production experience, Avenue29 understands the pace of live events. We help organizers deliver sponsor experiences and manage food and beverage operations, with product supply partnerships where they fit.
Develop and produce experiences that help sponsors connect with attendees, demonstrate value and build a reason to return.
Scope management, staffing, purchasing and service systems around your event, with agreed measures for cost control and execution.
Explore suitable brand products and supplier relationships for the festival. Availability, pricing and fulfillment are agreed separately.
AVENUE29 VENUE PROGRAMS
Within Food & Beverage Operations, we license the Avenue29 food program developed through 12 years of festival service to stadiums, arenas and entertainment venues. Your venue or concession operator runs the program, supported by Avenue29 recipes, operating standards, training and launch guidance.
Recipes are one part of the package. We scope portions, prep methods, ingredient standards, equipment needs and service steps around the concession environment.
Training, opening support and quality reviews help the operator deliver the agreed Avenue29 experience. Product supply can follow approved sourcing or a separately agreed supply arrangement.
We define the pilot with the venue and its foodservice operator. Sales, contribution after direct costs, ticket times and waste inform the decision to expand.
HOW WE WORK
Brand Activations, Food & Beverage Operations and Distribution each have a clear scope. Festival management and licensed venue food programs sit within Food & Beverage Operations. We define the scope, responsibilities and measures of success for each engagement. An activation can lead to distribution; either service can also stand on its own.
Understand your audience, market or venue. Agree on the objective and the people who need to be involved.
Set the concept, scope, operating responsibilities, commercial terms and measures of success.
Deliver the agreed work, review performance and use the results to decide the next move.
YOUR STARTING POINT
Build an activation that introduces your product to the right audience, develop distribution opportunities, or connect both. Tell us your target markets, lead products and commercial goals.
Start a brand conversation ↗Bring us your sponsorship goals, food and beverage challenges, or product supply needs. We can scope activation production, operational management and distribution partnerships around your event.
Start a festival conversation ↗ Read the company overview ↗Introduce an Avenue29 food program for your venue or concession operator to run, with recipes, training and standards built on 12 years of festival operations. Product supply can be agreed separately. We start with your venue, operator, equipment and commercial goals.
Start a venue conversation ↗THE AVENUE29 FOUNDATION
Our perspective comes from 12 years of festival production, developing menus, working live events and serving customers directly.
That foundation informs three connected services: Brand Activations, Food & Beverage Operations and Distribution. Our operations offering includes festival program management and licensed Avenue29 food programs for venues. We build each partnership around the client’s opportunity and the people responsible for delivering it.
Read the company overview ↗ Download the presentation ↗LET’S BUILD THE RIGHT PARTNERSHIP
Whether you represent a brand, festival or venue, tell us what you want to build.
Nicholas P MussoliniChief Executive Officernicholas@avenue29foods.comOffice: 716-799-1772Cell: 716-574-1188